Iconoflage Skateboard Deck - Perspective Collective
Project Overview
Client: Scotty Russell (Perspective Collective)
Application: Hand-painted acrylic on skateboard deck
Timeline: August 2018
Package: Standard
Celebrating the Creative Community
This custom skateboard deck celebrates Scotty Russell, the creative force behind Perspective Collective and the influential Perspective Podcast (now known as Side Hustler’s Perspective with Coach Scotty Russell). Created to honor his career milestones—including the podcast's 100th episode and second anniversary—the piece weaves together his complete creative story through carefully researched details.
The artwork captures both professional achievements and authentic personality: his mastery in lettering, illustration, and design alongside his pizza obsession and cat love. The yellow and black color palette honors his Iowa roots using the exact Pantone 116 C from Iowa Hawkeyes branding, connecting his creative identity to his geographic heritage.
From tools of the trade to sold-out collector mugs, athletic background to community teaching, every element tells part of Scotty's story of generous creative leadership and authentic influence on the design community.
“My life is permanently tattooed on this Iconoflage piece. The amount of research and attention to detail into my brand’s personality and mission is evident in every inch of the skate deck created for me.”
Ready to Display Your Custom Story?
Inspired by celebrating achievements and meaningful relationships? Let's discuss how custom Iconoflage can transform your story into collector-quality art.