How it works.
From first conversation to final files — here's what working together looks like.
Step by step
Phase 1
Inquiry & Discovery
It starts with a conversation. You tell me about your brand, your goals, and what you're envisioning. I'll ask the questions that help me understand whether Iconoflage is the right fit — and what that could look like at your scale.
Phase 2
Agreement & Kickoff
Once we've agreed on scope, timeline, and investment, I'll send a project agreement that spells everything out clearly. Work begins after signing and the initial deposit — no surprises on either side.
Phase 3
Research & Icon Development
This is where Iconoflage earns its depth. I immerse myself in your brand — history, culture, audience, values — and build a comprehensive list of icons drawn from your actual story.
Before I sketch a single line, we review that list together. You'll have the opportunity to add anything I may have missed and confirm that what I'm building is unmistakably yours.
Phase 4
Composition & Review
With the icon list approved, I sketch out the full composition. You'll see the work at the rough stage and have the opportunity to provide feedback before I move to final inking — typically two rounds of review depending on scope.
Phase 5
Final Artwork & Delivery
The approved composition gets digitally “inked” into the final format, then prepared for every application in your project scope — print-ready files, digital formats, repeatable patterns, individual icons, whatever your project requires.
Final files are delivered after the remaining balance is paid, along with a follow-up to make sure everything is landing the way it should in the real world.
Ready to take the first step?
Tell me about your brand and what you're working on, and we can get started.